There’s no denying that Chloé is having a moment. From Sienna Miller’s ethereal tiered lace dress at the Met Gala to Kamala Harris’s power move in a coconut brown suit during the Democratic National Convention, Chemena Kamali’s vision for Chloé is captivating women across the spectrum.
“All of the women [who wear Chloé] are quite different, with different styles and different attitudes, but they all sort of make it their own,” Chemena explains in a recent interview with Vogue. “It doesn’t transform them, but it gives them the freedom to make it personal.” This inclusive approach speaks volumes about Kamali’s understanding of the brand’s appeal.
For Chemena, her love for Chloé runs deep. She grew up admiring Karl Lagerfeld’s work for the house, and her journey began as an intern under the iconic Phoebe Philo. Now, twenty years later, as she prepares to unveil her second collection as Creative Director, her confidence is palpable. “I don’t have this objective view on Chloé; it’s a very personal, relatable sort of connection to it,” she shares. “I don’t think that I need to sort of force anything out of me. It’s something that comes quite naturally…”
And as for the question on everyone’s mind: Is the “boho” aesthetic truly back? You’ll have to tune in to hear Chemena’s insightful answer. Her perspective on this trend, along with her unique approach to leading Chloé into the future, is sure to be captivating.
