In a move that’s as bold as his campaign promises, Donald Trump is selling gold watches for a staggering $100,000 apiece. These luxurious timepieces are the latest addition to his expanding merchandise line, which already features NFTs, bibles, sneakers, and even cologne. While Trump himself has branded them as the ‘official Trump watch collection’ on Truth Social, urging his followers to purchase them, the website selling them, ‘GetTrumpWatches.com’, insists it has ‘nothing to do with any political campaign.’
Despite this disclaimer, the watches are heavily marketed as ‘official watches offered by President Trump’ on the platform and feature a replica of his ‘famous signature.’ The ‘Trump Victory Tourbillon’, the most expensive piece in the collection, is priced at a jaw-dropping $100,000. More affordable options include the ‘fight fight fight’ watches, available in onyx gold for $799 and in red silver or silver gold for $499.
The launch of these watches comes just weeks after Trump made headlines for releasing his fourth collection of nonfungible tokens (NFTs). This new collection features 50 NFTs selling for $99 each, showcasing Trump in a variety of imaginative scenarios, ranging from him as a superhero to holding figurative Bitcoins, all while he’s aiming for a return to the White House. Additional ‘trading cards’ also feature Trump as a boxer, dancer, and even a motorcycle rider.
Trump’s foray into luxury watch sales is a clear attempt to tap into his loyal base of supporters and capitalize on his name recognition. It remains to be seen whether this venture will be as successful as his other merchandising endeavors, but one thing’s for sure – Trump is constantly innovating when it comes to leveraging his image for profit.
