The Ascott Limited, a wholly owned subsidiary of CapitaLand Investment (CLI), has once again proven its dominance in the global hospitality sector, securing an astounding 35 awards at the prestigious 31st World Travel Awards 2024. Held in the stunning backdrop of Madeira, Portugal, on November 24th, the awards ceremony saw Ascott surpass its own impressive 2023 record of 34 wins, cementing its position as a leading force in the serviced apartment industry.
This year’s triumph includes the coveted title of ‘World’s Leading Serviced Apartment Brand,’ a testament to Ascott’s unwavering dedication to delivering unparalleled luxury and exceptional service. This marks the third time Ascott has received this prestigious accolade in just four years, a remarkable feat highlighting the company’s consistent excellence. The awards serve as a powerful endorsement from industry professionals and discerning travelers alike, validating Ascott’s commitment to setting the highest standards in the global hospitality landscape.
A significant highlight among Ascott’s many victories is the remarkable achievement of La Clef Champs-Élysées Paris by The Crest Collection. This exquisite property, nestled within a historic Haussmannian building constructed by the Hennessy family in 1907, secured the title of ‘World’s Leading Serviced Apartments’ for the second year running. Its prime location near iconic Parisian landmarks, coupled with its seamless blend of historic charm and modern luxury, positions it as a leading choice for travelers seeking an unforgettable Parisian experience. Furthermore, La Clef Champs-Élysées Paris also clinched the ‘Europe’s Leading Serviced Apartments’ award for an impressive sixth consecutive year, solidifying its status as a European hospitality leader.
Beyond these headline-grabbing wins, Ascott’s success extended across numerous regional categories, encompassing Asia, Oceania, Europe, and the Middle East. These 33 regional awards showcase Ascott’s comprehensive global reach and its consistent ability to deliver high-quality hospitality experiences across diverse markets. The company’s success story is further bolstered by its innovative ‘flex-hybrid hotel-in-residence’ model, which intelligently combines the flexibility of serviced apartments with the amenities and services typically found in traditional hotels. This innovative approach caters perfectly to the evolving needs of today’s travelers and property owners, solidifying Ascott’s position at the forefront of hospitality innovation.
Ms. Tan Bee Leng, Ascott’s Chief Commercial Officer, expressed her immense pride in the company’s achievements, emphasizing the role of innovation and the dedication of the Ascott team in driving this remarkable success. The 35 awards received at the 31st World Travel Awards underscore Ascott’s ongoing commitment to delivering exceptional quality, fostering innovation, and consistently exceeding guest expectations. As Ascott celebrates its 40th anniversary, these awards provide a powerful springboard for continued growth and leadership within the ever-evolving global hospitality sector. The company’s visionary approach promises to continue shaping the future of the hospitality industry for years to come, solidifying its reputation as a world-class provider of exceptional hospitality experiences.
