Babylife Organics, a new company founded by the team behind Made in Nature, is shaking up the baby food industry with its innovative approach to addressing heavy metal contamination. The company has launched a line of Regenerative Organic Certified® baby food that undergoes rigorous testing for arsenic, cadmium, lead, and mercury at four different stages of the supply chain.
This commitment to transparency is unprecedented in the baby food industry. Babylife Organics is the first and only brand to proactively publish verified, third-party heavy metal test results for every batch of finished goods. Parents can easily access these results through a QR code located on every package. This level of transparency offers peace of mind to parents who are increasingly concerned about heavy metals in their baby’s food.
The new line of baby food surpasses current FDA guidelines, aligning with the more stringent standards set by the European Union Food Safety Policy and the Clean Label Project’s First 1000 Days Promise. This commitment to higher standards reflects the company’s dedication to providing the safest and healthiest food for babies.
The crisis in the baby food industry, sparked by the discovery of unacceptable levels of heavy metals in nearly every brand, highlighted the urgent need for solutions. Babylife Organics believes the answer lies in healthy soil and complete transparency. The company’s founders, organic food industry veterans Doug Brent and Richard Harford, have combined their expertise in clean soil and complex supply chains to develop this unique approach.
“Today we announce a giant leap forward for the baby food category,” said Doug Brent, founder and chairman of Babylife Organics. “We are bringing a better product to market – one that addresses a root cause of heavy metal toxicity and brings complete transparency and clear explanations to caregivers everywhere.”
Babylife Organics goes beyond traditional organic farming practices by partnering with vertically integrated farms in Türkiye (Turkey), known for its pristine soil. This area of the world boasts some of the cleanest and safest soil on the planet, cultivated by generations of organic farmers.
In addition to the stringent heavy metal testing, Babylife Organics products are also Certified Fair Trade™ and USDA Organic. They are free from additives, including citric acid, water, and artificial preservatives.
The company’s Soil to Spoon Transparency™ program involves testing the soil, raw ingredients, prepared ingredients, and the final ready-to-eat product. The results of these comprehensive tests are then made readily available to consumers.
Babylife Organics embraces the principles of Regenerative Organic Certification, going beyond organic farming to employ practices that regenerate soil and sustain surrounding communities.
“While others were focused on flavor variation, textures, and formats, we’ve spent the last decade becoming experts in soil health and how it contributes to better food,” said Richard Harford, CEO of Babylife Organics. “As a result, our unique, vertically integrated, single-point supply chain provides the purest products for our smallest consumers. This will be a game changer in a category that has struggled with complex and opaque supply chains, making it incredibly difficult to determine or manage the source of heavy metal contamination.”
Babylife Organics Stage 1 jars and Stage 2 pouches are now available exclusively at Whole Foods Market nationwide. The line includes 15 varieties featuring a range of fruits and vegetables.
By prioritizing soil health, rigorous testing, and complete transparency, Babylife Organics is setting a new standard for the baby food industry. The company is committed to providing parents with the peace of mind they deserve, knowing that their babies are receiving the safest and healthiest nutrition possible.
