Unveiling the beauty of Spain’s hidden gem, Villajoyosa, a charming seaside town located along the coast of Valencia, reveals a world of vibrant colors and rich heritage. This picturesque destination, nestled between the bustling cities of Alicante and Benidorm, has been hailed as Europe’s best-kept secret by travel experts for its captivating blend of natural wonders and cultural treasures.
Villajoyosa’s allure lies in its stunning beaches, which stretch along more than 12 kilometers of coastline. Playa del Centro, a Blue Flag-awarded beach, beckons with its soft golden sands, while Playa de Torres, the town’s main beach, boasts an array of colorful beachfront houses, bars, and restaurants. Other beaches, such as Playa del Paraíso, Cala Mallaeta, and Playa del Bol Nou, offer secluded coves and pristine waters, inviting visitors to soak up the sun and indulge in water activities.
Beyond its beaches, Villajoyosa captivates with its vibrant history. The town’s origins can be traced back to ancient Greek colonies that once settled along the Spanish coast. During the 18th century, Villajoyosa emerged as a thriving fishing port, with fishermen painting their beachfront properties in bright hues to distinguish them from the sea. This tradition has left a lasting legacy, transforming the town into a kaleidoscope of colors that wouldn’t be out of place on the Italian Riviera.
Exploring the historic center of Villajoyosa unveils a rich tapestry of cultural heritage. The Western and Levantine Walls, remnants of medieval defenses, overlook the Amadorio River, offering a glimpse into the town’s past. The imposing Nuestra Señora de la Asunción, a church-turned-fortress, stands tall amidst the colorful houses, its massive walls rising above the neighboring rooftops. Villajoyosa’s connection to the chocolate industry is another intriguing aspect of its history. The town served as one of the main ports for importing cocoa from Venezuela and Ecuador, and the Valor Chocolate Museum delves into the town’s role in the chocolate trade.
Other attractions in Villajoyosa include Vilamuseu, an archaeology museum showcasing a vast collection of ancient artifacts and jewelry, and the Sant Josep Tower Aguiló Tower, a 16th-century fortification built to protect the town from Turkish raiders. Visitors seeking affordable accommodations will find a range of hotels in Villajoyosa, with prices starting as low as £50 per night for a double room.
Reaching Villajoyosa is a breeze, with Alicante Airport located just a 30-minute drive away. Ryanair and Jet2 operate direct flights from the UK to Alicante, with return fares starting from £23. Discover the hidden gem of Villajoyosa, where colorful charm, historical treasures, and pristine beaches await.
