FITURTECHY 2025: Revolutionizing Hospitality with AI, Robotics, and Sustainable Innovation

FITURTECHY 2025: A Thousand and One Nights of Hospitality Innovation

FITURTECHY 2025, running from January 22nd to 24th at IFEMA MADRID, is set to be a groundbreaking event showcasing the latest technological advancements transforming the hospitality industry. This year’s theme, inspired by “One Thousand and One Nights,” promises an immersive and engaging experience across six themed areas within a 250-square-meter interactive showcase.

A Visionary Showcase: Blending Tradition and Technology

Designed by renowned architect Miguel Soler, the TechYHotel space seamlessly blends the magical atmosphere of “One Thousand and One Nights” with cutting-edge technology. Sustainable design elements, such as recycled clay signage by ceramist Mayche Ayllón, underscore a commitment to environmental responsibility. The collaboration with Sabia Proyectos ensures a harmonious blend of innovation and traditional aesthetics, creating a truly unique experience.

Six Themed Experiences: Exploring the Future of Hospitality

The journey through “One Thousand and One Journeys” begins in the Technology Souk, where visitors witness the synergy of AI, robotics, and human interaction reshaping the tourist landscape. Smart solutions like Wipass and EizyHotel.ai streamline operations, while PressReader provides personalized digital experiences and AguaPARS showcases sustainable innovations.

In the Sultan’s Palace, sustainability meets luxury with recycled textiles and eco-friendly amenities, highlighting how technology can enhance both guest and staff comfort. The demonstration of exoskeletons emphasizes the humanization of hospitality through ergonomic support.

The City of Baghdad showcases the transformative role of robots and automation in tasks such as cleaning and logistics, with PUDU Robotics taking center stage. The integration of SUCO Sessions by Wipass offers opportunities for digital wellness and detox.

The Menara Garden provides a tranquil space that beautifully integrates technology and nature, featuring electric vehicles, photovoltaic floors, and vertical gardens. This area accentuates the potential for environmentally conscious innovation within the hospitality sector.

The Genies’ Sea promotes wellness and inclusivity with accessible technologies and interactive materials, in collaboration with Fundación Llamada Solidaria. This area underscores the creation of relaxing environments for all, using ABSOTEC’s eco-friendly sound solutions.

Finally, Ali Baba’s Cave demonstrates advanced automation and interactive technology, using voice-activated systems and interactive mirrors to redefine guest experiences. Personalized technology evaluations highlight the potential for further innovation within this realm.

An Immersive Journey into the Future of Hotels

Attendees will have the opportunity to experience a wide range of cutting-edge technologies, from testing exoskeletons to interacting with AI-powered avatars and exploring robotic diagnostics. This immersive experience aims to showcase how technology is reshaping the future of hospitality, highlighting opportunities for increased sustainability, accessibility, and efficiency.

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