Gaadiyon ka Bechne ka Naya Zamana: Seedha Customers Ko!
Volkswagen (VW) apni nayi electric vehicles (EVs), Scout Motors, seedha customers ko bechne ki taiyari kar raha hai. Aur yeh news car dealers ko bilkul pasand nahi aa rahi hai. Marc White, South Carolina mein ek VW dealer, is baat se pareshan hain ki VW unke jaise dealers ko bypass karke seedha customers ko gaadiyan bechega. Unka parivar 60 saal se zyada time se VW gaadiyan bech raha hai, aur ab unhe apni naukriyon ki chinta sata rahi hai.
Tesla se Seekh, Seedha Bechne ka Plan
VW aur Honda jaise bade car manufacturers Tesla se seekh rahe hain, jo pehle se hi apni EVs seedha customers ko bechti hai. Tesla ne apne showrooms banaye hain aur dealerships ka jhanjhat hi khatam kar diya hai. VW ka Scout aur Honda ka Sony ke saath banaya gaya EV bhi isi model ko follow karenge. Lekin, car dealers isse khush nahi hain. Unka kehna hai ki yeh unke business ko nuksan pahunchayega.
Dealers Karenge Jung?
Dealers, jo politically powerful bhi hote hain, state franchise laws ke through apne business ko protect karte hain. California aur Florida mein dealers ne VW ke against legal action liya hai. South Carolina mein bhi dealers ne direct-to-consumer sales ke khilaf awaz uthayi hai.
Online Kharidari, Aasan aur Tej
Scout ka kehna hai ki customers online gaadi book kar sakenge, jaise Amazon se T-shirt kharidte hain. Honda ka naya EV bhi online reserve kiya ja sakta hai. Lekin, dealers ka kehna hai ki yeh unke profit ko kam karega, khaaskar mahengi gaadiyon ke case mein.
Dealership vs. Direct Sales: Kiski Hogi Jeet?
Edmunds.com ke Dave Robinson jaise customers ko online car buying experience pasand aa rahi hai. Unhe dealership ke chakkar se chutkara milta hai aur pricing bhi transparent hoti hai. Lekin, sabhi log online gaadi kharidna nahi chahte. Kuch log gaadi ko dekhna aur test drive karna chahte hain. Isliye, Scout 25 showrooms kholne ka plan kar raha hai, jahan customers gaadi dekh sakenge, lekin kharidari online hi hogi.
Keemat Kam, Profit Zyada?
Seedha bechne se car companies ko dealers ke commission se chutkara milta hai, jisse unka profit badhta hai. Tesla ko isse har gaadi par $2,000 se $4,000 ka extra fayda hota hai. Dealers bhi car buying process ko aasan banane ki koshish kar rahe hain, lekin online car buying ka trend badhta ja raha hai.
Franchise Laws: Ek Badi Chunauti
Scout aur Sony Honda franchise laws se bachne ke liye independent entities ban gaye hain. Lekin, Florida mein dealers ne Scout par case kar diya hai kyunki woh direct sales karna chahte hain. Dealers ka kehna hai ki VW ka Scout par control hai, isliye unhe dealers ke through hi gaadiyan bechni chahiye.
Aage Kya?
Zyadatar log abhi bhi online gaadi kharidne se hichkichate hain. Cox ke ek survey ke mutaabik, sirf 5% log hi online gaadi kharidte hain. Lekin, online car buying ka future bright lag raha hai. Dekhna yeh hoga ki dealers aur car manufacturers ke beech yeh jung kaise khatam hoti hai.
