Google ne Chrome extensions ki affiliate marketing policies ko update kar diya hai
Aajkal, kaafi saare content creators apni kamai ke liye affiliate links use karte hain. Google ne Chrome Web Store policies mein kuch badlaav kiye hain, jisse extensions ke through affiliate links inject karne par rok lag sakegi. Yeh update ek popular extension pe lage aaropon ke baad aaya hai, jismein uspe content creators ke links ko replace karke apne affiliate links daalne ka aarop tha.
Naye rules se kya hoga?
Google ke naye rules ke hisaab se, ab koi bhi extension affiliate links, codes, ya cookies tabhi add kar sakta hai jab woh user ko direct aur transparent benefit de. Matlab, agar extension user ko koi tangible benefit nahin de raha hai, toh woh webpage pe affiliate links nahin daal sakta. Google ne iske kuch examples bhi diye hain. Jaise ki, bina user engagement ke background mein affiliate links inject karna ab allowed nahin hoga. Cashback ya discounts na dene wale extensions bhi is policy ke khilaf honge.
Content creators ko kya fayda hoga?
In updates se content creators ko kaafi fayda hoga. Ab third-party extensions unke links ko replace karke illegally benefit nahin le payenge. Unki mehnat ka paisa unhi ko milega.
Honey extension pe bhi laga tha aarop
Yeh updated policy Honey naam ke ek popular shopping extension pe lage aaropon ke kuch mahine baad aayi hai. Honey ko PayPal own karta hai. Ispe aarop tha ki yeh content creators se affiliate revenue le raha tha. December 2024 mein, US lawyer aur YouTube content creator Devin Stone (LegalEagle) ne Honey ke khilaf class action lawsuit file kiya tha. Unhone aur bhi creators ko is lawsuit mein shaamil hone ke liye encourage kiya hai. Honey extension ka main kaam users ko online shopping karte waqt coupons dhundhne aur apply karne mein madad karna hai.
Google ne chupke se kiya update
Google ne yeh policy chupke se update kar di hai, aur iske peeche ki wajah abhi tak clear nahin hai. Lekin, yeh update Honey extension pe lage aaropon ke baad aaya hai, toh iska connection ho sakta hai. In updates se, content creators ko apni affiliate revenue bachane mein madad milegi aur users ko bhi better experience milega.
