The picturesque landscape of Xingyi, nestled within the Qianxinan Bouyei and Miao Autonomous Prefecture in Southwest China’s Guizhou Province, played host to the highly anticipated International Conference of Mountain Tourism and Outdoor Sports 2024. This annual event, now in its tenth year, serves as a crucial platform to elevate Guizhou’s tourism profile on the global stage.
The conference, themed “Integration of Culture, Sports, and Tourism Presents a High-Quality Life,” underlined the growing interconnectivity between these sectors. One of the most significant milestones was the unveiling of certification criteria and guidelines for world-renowned tourism mountains. This groundbreaking initiative led to the recognition of 14 mountains, including Guizhou’s own Fanjing Mountain, as the first cohort of globally celebrated tourism mountains.
Adding to the celebratory atmosphere, Xingyi received prestigious recognition as a world-class health and wellness city, solidifying its reputation as a destination for wellness tourism. This accolade further strengthens Guizhou’s position as a rising star in the global tourism landscape.
The conference offered a multifaceted program, encompassing historical and cultural experiences, primary activities, and supporting activities, all grouped into 17 distinct event categories. This diverse program catered to a broad range of interests, ensuring there was something for everyone.
Guizhou’s dedication to promoting tourism has been evident in recent years, with the province actively pursuing the industrialization of tourism as part of its broader strategy to become a world-class tourist destination. The region’s unwavering focus on tourism has yielded tangible results. From January to August 2024, Guizhou witnessed a remarkable 10.9% year-on-year increase in tourist arrivals, with 8.8% of visitors hailing from other Chinese provinces. These statistics speak volumes about the region’s steady growth in the tourism sector, confirming its potential as a top destination for both domestic and international travelers.
The International Conference of Mountain Tourism and Outdoor Sports 2024 was more than just a gathering; it was a testament to Guizhou’s commitment to sustainable tourism development and its ambition to become a global leader in the industry. This year’s conference further underscored Guizhou’s unique offerings, placing it firmly on the map as a must-visit destination for adventurous travelers seeking authentic experiences.
