JioHotstar aur Business Shaadi: Ek Naya Trend?
Aajkal business mein ek naya trend chal raha hai – joint ventures, bilkul shaadi ki tarah. Do companies milkar ek naya business shuru karte hain, jaise Jio aur Hotstar ne milkar JioHotstar banaya. Yeh toh ekdum latest example hai co-branding ka, jismein dono companies apne brand names use karti hain ek naya brand banane ke liye.
Socho, Kya Fayda Hai?
Joint venture se dono companies ko fayda hota hai. Unka business expand hota hai, market mein reach badhti hai aur naye customers milte hain. JioHotstar se Jio ko entertainment market mein entry mili aur Hotstar ko Jio ka bada customer base. Sahi hai na?
Lekin Kuch Baatein Dhyan Rakhna Zaroori Hai
Joint venture karte time kuch important baatein dhyan rakhna zaroori hai. Sabse pehle, dono companies ka brand name strong hona chahiye. Dusra, trademark aur licensing ka khayal rakhna chahiye. JioHotstar ke case mein, dono companies ne apne trademarks ko license kiya hai joint venture company ko.
Agar Baat Bigad Jaye Toh?
Kabhi kabhi joint venture successful nahi hote aur companies alag hona chahti hain. Aise mein, ek exit plan hona zaroori hai. Trademark, branding, aur goodwill jaisi cheezon ka distribution soch samajhkar karna chahiye.
Goodwill Ka Kya Karein?
Goodwill ek important factor hai joint venture mein. Yeh woh value hai jo company ke naam aur reputation se aati hai. Joint venture mein, goodwill JV ko hi jaati hai, lekin agar JV khatam ho jaaye toh goodwill kaise divide hoga, yeh pehle se decide karna zaroori hai.
Expert Kya Kehte Hain?
Cyril Amarchand Mangaldas ke experts ke hisaab se, joint venture karte time in sab baaton ka khayal rakhna bahut important hai. Proper planning aur documentation ke saath, joint venture ek successful business strategy ho sakti hai.
Aapki Kya Rai Hai?
Kya aapko lagta hai ki joint venture ek achcha business model hai? Apne vichaar comments mein share karein!
