Rapido Food Delivery Mein, Swiggy aur Zomato ko Takkar!
Breaking news hai doston! Rapido, jo ki ek ride-hailing platform hai, ab food delivery mein bhi entry maar raha hai. Seedha takkar Swiggy aur Zomato se! Kya hoga aage, dekhte hain.
Rapido ka Naya Plan Kya Hai?
Rapido ek direct-to-consumer platform launch kar raha hai. Filhaal Bengaluru mein iska test chal raha hai. Iska maqsad hai ki jo commission aur platform fees lagti hain, unko kam kiya jaye. Matlab, restaurants aur customers dono ke liye fayda!
Karan Taurani ka Kya Kehna Hai?
Elara Capital se Karan Taurani ke hisab se, Rapido ke paas do bade fayde hain: ek toh delivery karne wale log hain aur doosra, paisa hai. Unhone NDTV Profit ko bataya ki Rapido ke paas last-mile delivery ka jugaad hai, jisse customer experience Swiggy jaisa ho sakta hai. Aur technology aur promotions mein invest karne ke liye capital bhi hai.
McChicken Meal ka Comparison
NDTV Profit ne ek McChicken meal order ka comparison kiya. Isse pata chala ki Rapido ki strategy kam price wali hai. Rapido koi commission nahi leta aur packaging fees bhi nahi hai. Restaurants ko sirf delivery ka kharcha dena hota hai. Customers ko bhi platform fees aur packaging fees nahi deni hoti, sirf GST lagta hai.
Market Par Asar
Taurani ne yeh bhi kaha ki shuru mein Rapido ka market share zyada nahi hoga, lekin agar woh 10-12% market share le leta hai toh Swiggy aur Zomato ki revenue aur valuation par asar pad sakta hai. Unke hisab se, agar Rapido ne sab kuch sahi se kiya toh in stocks ki target prices mein 4-5% ki kami aa sakti hai.
Swiggy aur Zomato ka Challenge
Swiggy aur Zomato zyada discount nahi de sakte kyunki unhe profit bhi kamana hai. Taurani ka kehna hai ki Rapido ke paas cash jalane ki gunjaish hai, lekin Swiggy aur Zomato ke liye yeh mushkil hoga.
Aage Kya Hoga?
Rapido July mein apna pilot launch karne wala hai. Sabki nazar is par hai ki kya yeh kam kharche wala model Swiggy aur Zomato ki duopoly ko tod payega ya nahi. Taurani ne filhaal sabko sabr karne ko kaha hai. Unka kehna hai ki abhi tak yeh sabit nahi hua hai ki Rapido food delivery mein kamyab hoga, lekin yeh dekhne wali baat zaroor hai.
