Rapido Food Delivery Mein! Kya Scene Hai?
Rapido, jo bike ride ke liye famous hai, ab food delivery mein dhamaka karne ko taiyar hai! Bengaluru mein ek online food delivery app ka test shuru ho gaya hai. Ye sirf services badhana nahi hai; Rapido ek naya platform launch karega jo seedha customers tak food pahunchayega.
Captain Network ka Kamaal
Rapido apne existing ‘captain’ (driver) network ko use karke dekh raha hai ki kya ye unki services ko aur bhi badha sakta hai. Unka plan Ola aur Uber ko takkar dene ka hai, jaise unhone pehle kiya tha.
Zero Commission, Full Dhamaka!
Rapido ne pehle tier 1 aur tier 2 cities mein two-wheeler transport se naam kamaya. Ola aur Uber riders se 30% commission lete hain, lekin Rapido ne drivers ke liye ek fixed subscription fee rakhi. Ab, food delivery mein bhi Rapido yahi strategy apnayega. Restaurants ko sirf delivery charges dene honge, order value ka koi commission nahi!
Zomato, Swiggy ko Tension?
Elara Capital ke Karan Taurani ka kehna hai ki Rapido ke aane se Zomato aur Swiggy ki market share mein kami aa sakti hai. Competition badhega toh fayda toh public ka hi hai!
Funding aur Paisa
Rapido ne ab tak Rs 4,800 crore juta liye hain. Recently, Prosus ne Rs 250 crore invest kiye, jisse unko 2.9% stake mila. WestBridge Capital ne June 2024 mein Rs 1,720 crore invest kiye the. Swiggy ne 2022 mein Rs 1,300 crore aur TVS ne Rs 114 crore invest kiye the. September 2024 tak, Rapido ki value $1.1 billion thi.
Revenue aur Loss
Fiscal 2024 mein, Rapido ne Rs 695 crore kamaye aur Rs 370 crore ka loss hua. Lekin tension nahi, unke paas Rs 240 crore ka cash balance tha. Estimate hai ki FY25 mein unke paas Rs 1,500 crore honge. Isse pata chalta hai ki Rapido ke paas operations badhane aur naye markets mein challenge karne ke liye kaafi paisa hai.
Bangalore mein Competition
Bangalore ke food delivery market mein Zomato ka 55-58% aur Swiggy ka 42-45% market share hai. Rapido ka zero-commission model restaurants aur customers dono ke liye faydemand hoga. Customers ko packaging ke paise nahi dene honge aur dish ki price offline price ke barabar hogi. Matlab, seedha seedha fayda!
Kya Badlega?
Rapido ke aane se Swiggy aur Zomato ki earning par asar padega. Agar Rapido ka model hit ho gaya toh unko commission kam karna pad sakta hai. Dekhte hain, aage kya hota hai!
