Surge in Home Networking Purchases Reflects Growing Reliance on Connectivity

Parks Associates’ research, based on quarterly surveys of 8,000 US internet households, indicates that a substantial majority (80%) of these households own a home network router. The study also found that 28% of US households intend to purchase a home network router or Wi-Fi extender in the next six months, an increase from 25% in the previous quarter.

This increase in planned networking purchases may be a sign that consumers are seeking solutions to enhance the performance and connectivity of their devices. The widespread acquisition of laptops, desktops, and printers during the COVID-19 pandemic may have contributed to this demand.

According to Parks Associates Research Analyst, “The rise of home networking equipment has become indispensable in modern living, particularly given the growing prevalence of remote work and digital lifestyles.” This surge in demand reflects a broader societal shift towards greater reliance on connectivity for both professional and personal use.

The research also highlights that 61% of US internet households have at least one remote worker. Advanced home networking equipment, such as high-speed routers, mesh Wi-Fi systems, and smart home hubs, has proven instrumental in providing a seamless and reliable internet experience. This is crucial for entertainment, smart home applications, personal communication, and remote work environments, where stable connectivity is essential.

Parks Associates offers quarterly survey-based consumer research for both 8,000 and 10,000 US internet households. This research provides insights into key market metrics, including product or service adoption, household spending intentions, churn rates, and other important metrics for leading industry players. Dashboards are continuously updated and accessible with an annual subscription.

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