The Adidas Stan Smith sneaker, a classic with a rich history, is experiencing a resurgence in popularity. From its origins in tennis to its current status as a fashion icon, the Stan Smith remains a versatile and stylish choice. This autumn, the iconic sneaker receives a fresh update with a collaboration with Brain Dead, offering a disruptive and minimalist design that’s perfect for various styles.
Adidas has removed supermodel Bella Hadid from its retro shoe campaign linked to the 1972 Munich Olympics after facing criticism from Israel. Hadid, who is half-Palestinian and has been an active supporter of Palestine, was accused of hostility by Israel, referencing the killing of Israeli athletes at the Munich Games. Adidas apologized and revised the campaign, while Hadid previously donated to Gaza relief efforts.
Adidas has introduced a new ball, the ‘FUSSBALLLIEBE FINALE,’ for the semi-finals and final of the 2024 European Championship. The ball features a silver base, representing the silverware, and advanced technology for enhanced accuracy and performance.
Once synonymous with Melanie Chisholm, ‘Sporty Spice’ of the Spice Girls, sporty style is making a resurgence. Inspired by runway collaborations and the WNBA’s popularity, this trend celebrates athleticism and comfort. Chisholm reflects on her role in popularizing sporty fashion and the influence of her Liverpool upbringing. As fashion cycles, she emphasizes embracing individuality and the enduring appeal of sporty attire.
Trainers have evolved beyond the gym, becoming a staple in our wardrobes. From chunky dad shoes to featherlight kicks, our guide features the latest and greatest trainers for every occasion. Whether you’re hitting the pavement, navigating trails, or just running errands, we’ve got you covered with our top picks from Adidas, Asics, Merrell, Nike, lululemon, and Veja.
Kanye West has launched a fresh attack on Adidas, claiming the German sportswear giant’s CEO wanted to ‘burn’ his Yeezy trainers after the rapper’s anti-Semitic remarks. West, 45, was dropped by Adidas in October 2022 after a series of controversial comments, including threatening to go ‘death con 3’ on Jewish people. The rapper has since repeatedly accused Adidas of stealing his designs and trying to ‘destroy’ him. In his latest tirade, West claimed that Adidas CEO Kasper Rorsted approached him and said they were going to ‘just burn the product’. West also claimed that Adidas has been paying off his lawyers and that he has not approved the new colors of Yeezys that the company has been releasing. Adidas has not yet responded to West’s latest claims.
Liverpool FC is set to announce a new kit supply deal with adidas, effective from the 2025/26 season. The Reds have been sponsored by Nike since 2020, but will return to adidas after a five-year partnership with New Balance. This will be the second time Liverpool has partnered with adidas, having previously collaborated from 1985 to 1996 and again from 2006 to 2012.
Liverpool FC is reportedly close to securing a lucrative kit sponsorship agreement with Adidas, ending their current partnership with Nike. The new deal, set to commence in the 2025/2026 season, will run for five years and is expected to surpass the current value of Liverpool’s contract with Nike, which stands at £30 million per annum. The Reds’ move to Adidas marks a return to the German sportswear giant after a 13-year hiatus, as Adidas previously supplied Liverpool’s kits from 2006 to 2012.
