The Korea Tourism Organisation (KTO) is launching a new campaign, ‘Unlock Korea with a Word – Annyeonghaseyo’, aimed at introducing Australians to the captivating culture and beauty of South Korea. The initiative, running from September 16th to November 3rd, 2024, uses the simple greeting ‘Annyeonghaseyo’ (hello) to invite Australians to discover the wonders of South Korea, from vibrant cities to serene landscapes.