AdventureWeek Finland, hosted by the Adventure Travel Trade Association (ATTA), is an annual event showcasing the diverse and sustainable adventure tourism offerings of Finland. The event brings together international travel professionals and media to experience the country’s stunning landscapes and vibrant culture, contributing to the economic growth of the region and fostering sustainable travel practices.
Uzbekistan, known for its rich Silk Road heritage, is emerging as a destination for adventure travel. The Adventure Travel Trade Association (ATTA) is partnering with local leaders to develop a sustainable tourism infrastructure, focusing on rural areas and connecting them with the existing cultural tourism offerings. This article explores the unique opportunities and challenges in developing an adventure travel industry in Uzbekistan.
