The Indian Super League (ISL) celebrates its 10th anniversary amidst questions about its effectiveness in elevating Indian football. Despite attracting global stars and a sizeable market, the league has not translated to a rise in international rankings. Experts, including the Indian national team coach, point to the need for Indian players to venture abroad for growth, drawing inspiration from successful Asian nations like Japan, Vietnam, and South Korea. While the ISL offers lucrative salaries, concerns arise about players prioritizing comfort over competitive development. This article analyzes the ISL’s trajectory, compares it to other Asian leagues, and examines strategies for India’s potential rise in the global football arena.