Netflix’s WWE Monday Night Raw premiere attracted 2.6 million US households, exceeding its previous viewership on USA Network. While globally reaching 4.9 million viewers, it remains modest compared to Netflix’s top shows. This $5 billion deal marks Netflix’s largest venture into live programming, aligning with its strategy to diversify content and compete in the streaming market.
Netflix is expanding into live sports with WWE’s Monday Night RAW, debuting January 6th. This follows successful live events like boxing and NFL games, showcasing the platform’s growth strategy. Analysts are positive on this move, highlighting the potential for increased ad revenue and broader audience appeal. The stock has shown significant gains recently, and investors can gain exposure through various ETFs.
