The Pacific Asia Travel Association (PATA) will hold its 2024 Destination Marketing Forum (PDMF 2024) in Cha-Am, Phetchaburi Province, Thailand, from November 12-14, 2024. Organized in collaboration with the Thailand Convention and Exhibition Bureau (TCEB), the city of Phetchaburi, and the Designated Areas for Sustainable Tourism Administration (DASTA), with support from the Tourism Authority of Thailand (TAT), the event will focus on promoting responsible and sustainable tourism growth in secondary and tertiary destinations. Participants will have the opportunity to explore the region’s natural landscapes and cultural treasures during a one-day destination experience, followed by a one-day forum with networking opportunities.