Results for: Reimagining Tourism

The Pacific Asia Travel Association (PATA) successfully hosted the PATA Annual Summit 2024 (PAS 2024) at the Grand Lisboa Palace Resort in Macau, China, with significant contributions from the Macao Government Tourism Office (MGTO) and co-host SJM Resorts, S.A. The summit brought together over 450 delegates from 200 organizations spanning 29 destinations to explore the theme of ‘Reimagining Tourism.’ The three-day event featured a range of sessions, workshops, and destination experiences, showcasing PATA’s latest initiatives and highlighting key trends and challenges in the travel and tourism industry.

Tourism Malaysia joins the Pacific Asia Travel Association (PATA) from May 15th to 17th, 2024, for the ‘Reimagining Tourism’ summit. The event includes discussions on emerging trends, sustainable practices, human capital development, and air travel and hospitality. Tourism Malaysia is represented by Mr. Shahrin Mokhtar, Head of Strategic Planning Division. PATA has played a significant role in advancing tourism in the Asia-Pacific region, fostering growth among its members and expanding networks. Tourism Malaysia is committed to PATA’s programs in preparation for the Visit Malaysia 2026 initiative.

The Pacific Asia Travel Association (PATA) is hosting its Annual Summit 2024 in Macao, China, from May 15-17. Themed ‘Reimagining Tourism,’ the summit aims to shape the future of travel and tourism, making it more resilient and sustainable. Renowned leaders from the tourism sector will participate as speakers, including Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office; Daisy Ho, Managing Director at SJM Resorts, S.A.; and David Fowler, Vice President and Head of Cross-Border & Sales Excellence- Asia Pacific at Visa.