Malaysia Makes Waves at Tourism Expo Japan 2024: Showcasing Destination Malaysia for 2026 and Beyond

Malaysia’s Tourism Ministry, through Tourism Malaysia, made a strong presence at the Tourism Expo Japan 2024, showcasing the nation’s diverse offerings and highlighting its ambitious tourism goals, including the upcoming Visit Malaysia Year 2026. The delegation unveiled new niche packages focused on edutourism and golf, and emphasized Malaysia’s impressive tourism recovery following the pandemic.

Malaysia Bolsters Tourism Ties with China in Second Sales Mission

Tourism Malaysia, along with state tourism bodies and the Malaysia Inbound Chinese Association (MICA), conducted a second round of sales missions in southern and eastern China, aimed at strengthening tourism partnerships and promoting Malaysia as a top travel destination. The mission focused on key cities like Shenzhen, Chongqing, Wuhan, and Nanjing, targeting the growing outbound tourism market in China. The delegation emphasized Malaysia’s diverse offerings, ranging from cultural experiences to natural beauty and modern attractions, showcasing the country’s commitment to providing a safe and enjoyable experience for Chinese visitors.

Malaysia Targets Vietnam’s Growing Travel Market for Visit Malaysia 2026

Tourism Malaysia is intensifying its efforts to attract Vietnamese tourists, seeing a significant opportunity within the rapidly expanding Vietnamese travel market. With the aim of achieving 475,000 visitors from Vietnam this year, Malaysia is focusing on promoting its diverse cultural heritage, scenic landscapes, and unique experiences to cater to the interests of a growing number of Vietnamese travelers.

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