Kenya has abolished visa requirements for all nationalities, replacing it with an Electronic Travel Authorization (ETA) system, aiming to attract more tourists and stimulate economic growth. This policy has led to a surge in bookings for the wildebeest migration at the Maasai Mara National Reserve and a significant increase in visitor numbers, surpassing pre-COVID levels. The visa-free policy simplifies travel to Kenya, making it easier for tourists and business travelers to experience the country’s beauty and explore its investment opportunities.