The low- and no-alcohol sector is booming, with companies introducing non-alcoholic beverages that claim to enhance health. Functional drinks, in particular, are gaining popularity, promising various benefits for consumers’ health and performance. These drinks often include herbal and plant-based ingredients that mimic the effects of alcohol, such as relaxation and social lubrication. As the demand for healthier habits grows, functional drinks are expected to continue to thrive, particularly among younger generations. However, concerns remain about the potential health benefits and the overwhelming number of brands and ingredients in the market.