Results for: Mixed reality headset

Apple has reportedly cut production of its $3,500 Vision Pro mixed-reality headset due to lower than expected demand. The company had initially predicted shipments to reach 700,000–800,000 units, but recent estimates have lowered that figure to 400,000-450,000 units. This suggests weak demand in the U.S., where shipments have been cut ahead of the Vision Pro’s launch in non-U.S. markets. Apple is currently reviewing its roadmap for the device and may no longer release a new, cheaper model in 2025.

Apple has reportedly scaled back its shipment estimates for the Vision Pro headset due to a drop in demand. Analyst Ming-Chi Kuo suggests the tech giant has slashed orders even prior to the global launch, with revised sales projections of 400,000 to 450,000 units in 2024, a substantial reduction from earlier estimates of 700,000 to 800,000 units. The $3,500 Vision Pro has seen its demand fall below expectations, prompting Apple to reevaluate its shipment forecast.

Apple has reportedly reduced production of its Vision Pro virtual reality headsets from 800,000 to 400,000 due to lower-than-expected demand. Apple analyst Ming Chi Kuo states that the $3,500 headset’s demand has fallen, and Apple expects it to decline further next year. Consequently, the company is revising its headset product roadmap and may consider a lower-priced mixed reality headset. To boost demand, Apple plans to introduce the Vision Pro in new markets. Despite the production cut, Kuo emphasizes that Apple is not altering product specifications or user experience.