Apple Lowers Vision Pro Shipment Forecast Amid Market Concerns

Apple has significantly reduced its projected shipments of Vision Pro units for 2024, citing weak demand in the United States. Analyst Ming-Chi Kuo predicts a drop from an initial target of 700-800k units to just 400-450k units, even before the headset’s launch in non-US markets. This decline suggests that Apple’s expectations for the device’s popularity have been greatly diminished.

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