Qatar Airways has ascended to the pinnacle of social media engagement among airlines, claiming the top spot with a staggering 47 million followers across platforms like Facebook, YouTube, and TikTok. This remarkable achievement reflects the airline’s dedication to innovation and its commitment to fostering a robust online presence.
Under the visionary leadership of former CEO Akbar Al Baker, Qatar Airways experienced a phenomenal surge in its social media following. The airline nearly doubled its follower count in recent years, showcasing its impressive engagement strategies.
The Aviation A2Z team conducted a thorough analysis of global airlines, revealing key insights into the top performers on social media. Qatar Airways has consistently topped the charts, establishing itself as the industry leader in social media presence.
While Qatar Airways holds the top spot, several other prominent airlines like AirAsia Group, Emirates, Singapore Airlines, and Qantas also rank among the most followed carriers globally.
Since 2014, Qatar Airways has maintained its leadership position on Facebook. Back in 2020, the airline boasted an impressive 26 million followers across its social media channels.
Today, under the guidance of its new CEO, Engr. Badr Mohammed Al-Meer, who succeeded Al Baker after 27 years of leadership, Qatar Airways remains dedicated to maintaining its social media dominance. Al-Meer’s leadership style emphasizes collaboration and employee well-being, aligning with the airline’s commitment to sustainable progress.
At the 2024 Annual Investors’ Meeting in Doha, Al-Meer emphasized the airline’s dedication to fostering a work culture built on trust, teamwork, and empowerment. This focus on employee well-being is expected to enhance Qatar Airways’ operational performance and further solidify its reputation for exceptional customer service.
As a five-star airline consistently recognized for its excellence, Qatar Airways continues to excel on social media platforms. Aviation A2Z’s analysis has revealed key insights across key platforms, highlighting the airline’s commitment to sustainable growth and environmental responsibility.
Stay tuned for our upcoming post on the top 10 most followed airlines across social media channels, and follow us for further insights into the world of aviation!
