Over the past ten years, there has been a remarkable 23% increase in total camping households, with active camping households experiencing an impressive surge of 68%. This transformation has been accompanied by a notable shift in camper demographics, with a younger and more diverse population embracing camping, highlighting its growing appeal across various segments of society and cementing its significance within the broader travel landscape.
Before 2019, the annual influx of new camping households exceeded 2 million, but since the onset of the COVID-19 pandemic, this figure has seen a substantial rise, averaging 4.4 million new campers annually.
As guest expectations have evolved over time, so has the approach to the outdoor hospitality experience. KOA is proud to be a leader in outdoor hospitality, offering a unique blend of outdoor activities with the comfort and services of traditional hospitality at its more than 500 campgrounds in North America.
Through a decade of research, camping has evolved from simply being considered an outdoor activity to becoming a formidable segment of the travel marketplace. Despite all the changes over the last 10 years, one thing remains constant: even more people see the importance of connecting with nature. Heeding the call, outdoor hospitality offers countless ways for a broad range of travelers to have one-of-a-kind experiences with those who matter most.
