In a world where technology and activism are increasingly intertwined, Travis Maurer, founder and CEO of 420-420, is leading the charge for cannabis justice through the power of text messaging. 420-420, the only SMS platform approved by major carriers like Verizon, T-Mobile, and AT&T for cannabis-related messaging, is revolutionizing the way people advocate for change.
Maurer’s journey to secure approval for his SMS shortcode, 420420, was a challenging one, taking nearly two years to navigate the complex regulatory landscape. However, since its inception in December 2011, the platform has been instrumental in mobilizing action and raising awareness about the injustices of the war on drugs.
One of 420-420’s most impactful campaigns involved the commutation of Jeff Mazanka’s life sentence for a non-violent cannabis offense. Utilizing radio ads and a simple text-to-join campaign, Maurer’s team rallied support and connected thousands of Missouri residents with their legislators. The result was a significant victory for Mazanka, who was granted clemency after a year of relentless advocacy.
Now, Maurer has set his sights on another case: Edwin Rubis, who has spent 27 years in prison for a non-violent cannabis crime. Through a straightforward text campaign, 420-420 is encouraging people to take action by texting ‘pardon’ to 420420. This simple act, Maurer emphasizes, can potentially lead to a life-changing outcome for Rubis.
Beyond individual cases, 420-420’s mission is to rectify the wrongs of the war on drugs and ensure the cannabis industry remains focused on equity. Maurer is acutely aware of the countless people who are still incarcerated for non-violent cannabis offenses, and he remains committed to shining a light on these injustices until they are rectified.
Maurer’s innovative approach has earned him recognition within the cannabis community and beyond. He is proving that technology can be a powerful tool for amplifying voices, driving reform, and building connections. As 420-420 continues its advocacy work, it’s clear that the company is at the forefront of a movement that aims to bring justice and equity to the cannabis industry.
This is a powerful story of how one company is leveraging technology to create real-world impact and change lives. 420-420’s efforts serve as an inspiring reminder that even seemingly simple actions, like sending a text message, can contribute to a larger cause and ultimately bring about meaningful change.
