As we age, our skin naturally transforms, revealing fine lines and a subtle loss of radiance. While trendy makeup looks like the “Clean Girl” aesthetic and “Demure and Mindful” styles might be popular, they can sometimes unintentionally accentuate these changes. Renowned makeup artist Wayne Goss, with over 4 million YouTube followers, offers five valuable tips to help mature women navigate the world of makeup and achieve a youthful, natural look.
1. Find Your Style and Stick With It
Goss emphasizes the power of consistency. He suggests finding a makeup routine and hairstyle that suits you and sticking with it. This creates a timeless visual identity that you can confidently carry through the years. He points to Sandra Bullock as a prime example, noting that her consistent approach to makeup has contributed to her enduring beauty.
2. Embrace Classics and Prioritize Flawless Skin
When it comes to makeup, Goss advocates for a less-is-more approach, focusing on timeless classics that enhance natural beauty. He encourages avoiding trends that are fleeting and prioritize creating flawless skin as the foundation for any makeup look. He recommends iconic products like Estée Lauder’s Double Wear Stay-In-Place Makeup, known for its 24-hour wear and even skin tone, or Il Makiage’s Woke Up Like This Foundation for a streak-free, radiant finish.
3. Avoid Excess Texture and Multi-Benefit Products
Goss cautions against piling on layers of makeup, as it can inadvertently accentuate wrinkles and fine lines. He suggests opting for multi-benefit products like Trinny London’s BFF De-Stress Tinted Serum, a hydrating serum that doubles as a foundation for a breathable, natural finish. Another popular option is Embryolisse Lait-Crème Concentré, a celebrity-favorite, affordable face cream that works as a makeup primer.
4. Apply Blush Strategically
When applying blush, Goss emphasizes the importance of avoiding a smile during application. Smiling raises the apples of the cheeks, and when you stop smiling, the blush may appear too low, making your features appear to droop. He recommends applying blush with a lifted hand gesture to avoid this issue and create a youthful glow.
5. Understand Your Eye Shape
Goss encourages women to understand their unique eye shape, rather than blindly following YouTube tutorials designed for different eye structures. For example, if you have hooded eyes, a common change with age, he suggests focusing on mascara and avoiding heavy eye shadow. Deep-set eyes, on the other hand, might benefit from avoiding dark colors that can make the eyes appear recessed.
By embracing these five expert-backed tips, mature women can confidently navigate the world of makeup and enhance their natural beauty, achieving a youthful and radiant look that reflects their unique style and timeless elegance.
