The NBA is exploring a transformative approach to local game distribution as part of its ongoing media rights negotiations.
Currently, fans must subscribe to cable or streaming packages that include their local team’s channel. However, the NBA is considering a model where individual games, or even season-long packages, could be purchased separately.
This would provide fans with greater flexibility and allow them to avoid paying for content they don’t consume. The league is also looking at ways to seamlessly redirect fans from social media highlights to full-game streaming, potentially with direct-purchase links.
The WNBA is also a key factor in the NBA’s media rights negotiations. Interest in women’s basketball is at an all-time high, and the league is aiming to capitalize on this momentum by securing a more lucrative television contract for the WNBA. The NBA views the WNBA as an integral part of its year-round basketball offering, and the new media rights deals are expected to reflect that.
