UK rap star Dave has joined New Balance as the latest ambassador for the brand’s re-launched 1000SL sneaker.
The new sneaker draws inspiration from a street race scenario and encapsulates a versatile essence that explores the threads between culture, style, and individuality. Paying homage to its futuristic, turn-of-the-millennium roots, the New Balance 1000SL seamlessly blends into the modern sneaker landscape, with its streamlined silhouette complemented by prominent overlay panels, a segmented sculpted sole unit, and nylon eyelets.
The corresponding campaign was shot by photographer Ewen Spencer, who has been at the forefront of capturing youth subcultures in the UK since the late 1990s. An accompanying short film was also created with creative direction by Elliot Elder and George Muncy from the award-winning studio, Uncanny.
Take a closer look at the new campaign for the New Balance 1000SL above and be sure to shop the new sneaker via the official New Balance website from April 24 for £150 GBP.
