Meta Platforms is expanding its reach in the virtual and mixed reality industry by sharing its Quest headset’s operating system, Meta Horizon OS, with rival device makers. This move allows partners like Asus and Lenovo to create headsets tailored to specific activities, such as gaming, entertainment, and productivity. Meta’s CEO, Mark Zuckerberg, envisions Meta Horizon OS as the dominant platform for VR and MR devices, similar to Google’s Android dominance in the smartphone market.
The VR and MR headset market is still in its early stages, with Meta currently holding a significant market share. However, competition is heating up, with Apple entering the space with its Vision Pro headset and Google reportedly developing an Android platform for VR and MR devices. Meta’s decision to open up its operating system is seen as a strategic move to maintain its leadership position.
Meta Horizon OS includes the Horizon Store, previously known as Quest Store, where users can access apps and experiences. The platform is complemented by a mobile companion app called Meta Horizon app.
