In line with its strategic growth plans, especially in fast-growing markets, SOFTSWISS is thrilled to welcome Rubens Barrichello as its brand ambassador. Barrichello’s experience in competitive racing environments, where teamwork and innovation are crucial for success, aligns perfectly with SOFTSWISS’ partnership approach and commitment to delivering exceptional iGaming solutions.
The iGaming industry has witnessed significant growth both locally and globally, and Barrichello’s expertise will be invaluable as SOFTSWISS continues to drive this growth. His insights and collaboration will help the company adapt global best practices to local market needs.
SOFTSWISS, with its team of over 2,000 employees based in several countries, has established itself as a leading provider of iGaming software solutions. The company holds a comprehensive range of gaming licenses and offers a one-stop-shop approach for iGaming operators. In 2013, SOFTSWISS made history by introducing the world’s first Bitcoin-optimized iGaming solution.
According to Ivan Montik, CEO of SOFTSWISS, Barrichello’s addition to the team is a significant step forward. He believes that Barrichello’s collaborative prowess and commitment to excellence mirror SOFTSWISS’ own approach. Barrichello, in turn, expressed his excitement about joining SOFTSWISS and becoming part of the iGaming industry’s growth journey. He believes his experience with top racing teams will be instrumental in propelling SOFTSWISS to even greater success in the region.
