Apple’s Vision Pro Shipments Projected to Fall Short of Expectations: Survey
According to a survey conducted by Ming-Chi Kuo at Medium, Apple’s projected shipments of its Vision Pro mixed reality headset are estimated to range between 400,000 and 450,000 units during the 2024-25 period. This projection is significantly lower than the market consensus, which forecasts shipments between 700,000 and 800,000 units.
The survey attributes this downward revision to Apple’s ongoing review and adjustment of its head-mounted display product roadmap. This may result in the absence of a new Vision Pro model in 2025, leading to a decline in shipments year-over-year.
The survey highlights several challenges faced by the mixed reality headset market, including a lack of compelling applications, high price point, and concerns over headset comfort. In contrast, the virtual reality (VR) market is characterized as a niche but established sector with proven applications and better trend visibility.
Despite these challenges, Apple remains committed to the development of its mixed reality headset, as indicated by a special event scheduled for May 7th, where iPads are anticipated to be a primary focus.
