UPROXX Studios Emerges with Media Acquisitions and Exclusive YouTube License
UPROXX Studios has been established by Jarret Myer, Rich Antoniello, and will.i.am, following the acquisition of Uproxx, HipHopDX, Dime Magazine, and other media assets from Warner Music Group. The studio will exclusively represent Warner Music Group’s YouTube inventory of stars for all media sales within the United States.
Myer, co-founder of Uproxx Media, will helm the studio as its CEO, while will.i.am will assume the role of chief visionary officer. The studio aims to bolster growth and enhance the experiences provided to creators and audiences alike. will.i.am’s expertise in technology and futurist perspective will be instrumental in guiding the company’s trajectory.
UPROXX Studios has partnered with software company FYI to leverage AI technology and FYI radio, incorporating their platform into the studio’s operations. WMG and Uproxx Studios will continue their collaboration to ensure seamless service continuity for their partners.
Rich Antoniello, Complex’s founder and former CEO, will serve as executive chairman, emphasizing the unique blend of independence and resources that sets UPROXX Studios apart.
Quote from Jarret Myer, Incoming CEO of UPROXX Studios:
‘We’re doubling down on growth,’ Myer said. ‘Expect significant investments in our brands, team, and the experiences we offer – both creators and audiences alike.’
Quote from will.i.am, Chief Visionary Officer of UPROXX Studios:
‘Innovation is in our DNA,’ will.i.am said. ‘Our continuous pursuit of developing new mediums and platforms will re-shape the future of creative expression and push culture forward.’
Quote from Rich Antoniello, Executive Chairman of UPROXX Studios:
‘This is a game-changer,’ he states. ‘We’re merging the agility and freedom of an independent entity with the reach and resources of a major music label. This is the recipe for groundbreaking content and unparalleled brand experiences.’
