In a memo to employees, Delta CEO Ed Bastian announced a 5% wage increase, marking the airline’s third consecutive year of raises for its workforce. This announcement is particularly noteworthy in the context of widespread layoffs occurring in other companies.
Bastian emphasized the importance of investing in employees as a guiding principle for leaders. He stressed that employees are the most valuable asset of any company, responsible for executing its vision, creating products and services, and interacting with customers. He believes that investing in employee well-being and satisfaction is essential for customer satisfaction and profitability.
While CEOs often face difficult decisions that may affect employees negatively, Bastian’s emphasis on prioritizing employee investment stands out. In an era of mass layoffs, Delta’s commitment to profit sharing and raises demonstrates the value they place on their employees. This approach aligns with the belief that investing in people first ultimately leads to a more successful and sustainable organization.