The latest Windows 11 update, KB5036980, has begun rolling out to users. Among its changes is the addition of ‘recommendations’ for Microsoft Store apps that appear in the Start Menu. While this feature is being distributed to a broad range of users after a two-week testing period with Windows Insiders, it is possible to disable these ads with a simple setting. If you do not want to see personalized ads on Windows 11 at all, you can configure this during the initial setup of the OS, too. As Windows 11 is evolving, this process could change if Microsoft decides users must see these app ‘recommendations’ in future updates. But, for now, this method takes just a few minutes to go through and will prevent these ads from appearing on your system. Luckily, you don’t have to resort to registry edits to get rid of them.