India, fondly known as ‘The Land of Chai,’ is home to sprawling tea estates where visitors can immerse themselves in tea culture amidst picturesque mountain vistas. Agoda’s data reveals that destinations such as Ooty, Palampur, and Chikmagalur have experienced the most significant increases in searches during the first quarter of 2024 compared to the same period in 2023. These locations have even surpassed the established tea havens of Darjeeling and Munnar. Ooty, nestled in the Nilgiri Hills, has emerged as the most sought-after destination, showcasing a 46% surge in searches. It offers not only breathtaking panoramas but also enriching tea experiences. Closely following is Palampur, with a 44% increase in interest, renowned for its Himalayan foothill setting and distinct Kangra tea flavors. Chikmagalur, situated in Karnataka’s scenic landscapes, has secured the third spot with a 35% rise in searches. Krishna Rathi, Senior Country Director India Subcontinent and Maldives at Agoda, commented, ‘It’s not surprising to see travelers increasingly exploring new experiences or seeking out the heritage and culture that India offers. While Indian travelers are eager to venture abroad, they also appreciate the rich tapestry of destinations within their own country that allow them to discover India’s diverse landscapes and traditions. The growing popularity of destinations like Ooty and Palampur, which showcase India’s unique tea heritage, is a testament to this trend. Agoda makes it effortless for travelers to find accommodations of all types.’ Agoda’s digital travel platform provides a comprehensive range of lodging, transportation, and leisure options amidst India’s cherished tea havens. With over 4.2 million vacation accommodations worldwide, Agoda simplifies the booking process for stays, flights, and experiences. Committed to providing value, Agoda empowers Indian travelers to affordably explore both domestic treasures and international wonders.
Tea Tourism in India Surges As Travelers Seek Unique Experiences
