The proposed changes have garnered support from community members and committee members alike, who anticipate a surge in downtown energy and economic activity. The elimination of individual event licenses is expected to streamline event planning and reduce red tape. The area has a history of hosting successful events with outdoor licensed areas and fenced beverage gardens, demonstrating the potential for a vibrant and engaging entertainment district. The cost of implementing the changes, estimated at $200,000, will be covered by existing budgets, primarily through the Downtown Vibrancy Fund. The transformation of Rice Howard Way into an alcohol-licensed, pedestrian-friendly entertainment district is expected to enhance the city’s downtown core, attract visitors, and foster a lively and inviting atmosphere.
Edmonton’s Rice Howard Way Set to Transform into Pedestrian-Friendly, Alcohol-Licensed Entertainment District Every Saturday
