Esther Crawford, who previously served as Twitter’s product head, has announced her departure from the company and subsequent appointment as Meta’s Messenger Director of Product, effective Tuesday. The move marks a significant shift for Crawford, who gained widespread recognition for her viral social media post depicting her sleeping in the Twitter office.
In an Instagram post, Crawford shared her professional update, expressing her enthusiasm for joining Meta and emphasizing the company’s unparalleled impact in the messaging space. “No other company has a bigger scale of impact in that space than Meta, which connects nearly 4B people (half of humanity),” she remarked, highlighting the company’s impressive reach and potential.
Crawford further elaborated on her decision to join Meta, citing the leadership of CEO Mark Zuckerberg and the company’s recent strides in efficiency and innovation. She praised Zuckerberg’s vision and determination, noting the positive changes he has implemented within Meta over the past year. Crawford expressed her belief that Meta holds a central position in shaping the future of social experiences while promoting accessibility through its platforms and support for developer initiatives like Llama 3.
Crawford’s appointment as Messenger’s Director of Product signals a potential shift in the messaging landscape as Meta continues to bolster its offerings in this domain. Her experience and insights gained at Twitter are likely to prove valuable as Meta seeks to enhance the Messenger platform and solidify its position in the competitive messaging market.
