On the cusp of Mother’s Day, Los Angeles-based denim label Mother and female-founded media brand Mother Tongue joined forces to celebrate their collaboration and amplify their voices on critical issues facing women. The star-studded event, hosted at the Mars speakeasy in the heart of Hollywood, attracted guests including Rumer Willis, Hilary Rhoda, and Gillian Jacobs, who enthusiastically displayed their support by adorning their Mother Spring collection outfits with campaign statements.
The collaboration between Mother and Mother Tongue is a testament to their shared commitment to empowering women. As Co-founder of Mother, Lela Becker, aptly stated: “We’ve long admired Mother Tongue’s progressive storytelling and unwavering dedication to amplifying women’s voices. With pivotal issues like reproductive rights and gun control on the ballot this year, they were the ideal partner to showcase women sharing their beliefs and concerns as we approach November.”
The event extended beyond the realm of fashion, serving as a platform for advocacy. Co-founders of Mother and Mother Tongue took the stage to remind attendees of the significance of the upcoming election and the pressing issues at stake. In a tangible demonstration of their commitment, Mother announced a generous donation of $10,000 to Planned Parenthood Federation of America and Everytown for Gun Safety Support Fund, two organizations at the forefront of these critical battles.
The evening culminated in a captivating performance by Rainey Qualley, known by her stage name Rainsford, who captivated the audience with her original music and covers. The infectious energy reverberated throughout the venue, fueled by the enthusiastic cheers of her friends Britt Robertson-Floyd, Danny Dwyer, and Paris Mumpower. As the night drew to a close, guests received thoughtful gifts of the collection’s socks and corduroy trucker hats, emblazoned with the campaign’s message, ensuring that the spirit of empowerment and advocacy would continue to spread with fashionable flair.
