Commemorating the 60th anniversary of diplomatic ties between China and France, the Seine River in Paris played host to the vibrant ‘Sino-French Food Carnival’ on May 4th. Captivating attendees was the popular Chinese herbal tea, known as ‘cold tea’ to Chinese patrons. Representatives from Guangzhou Wanglaoji Pharmaceutical Company Limited, the purveyor of this herbal tea brand, shared the brand’s narrative and its innovative fusion of health and culinary arts. This marked the debut of Wanglaoji’s English brand identity, WALOVI, on the iconic Seine River, its unveiling following its introductions in the United States, Italy, France, and Thailand.
Herbal tea, rooted in Southern China, represents a nourishing botanical beverage. Wanglaoji, tracing its origins back to 1828, holds the esteemed status of a national intangible cultural heritage in China. Aiming to enhance the global presence of Ji culture, Wanglaoji leverages cutting-edge AI and meta-rendering technologies to establish Ji culture intellectual property in the virtual realm. This initiative not only appeals to a broader audience of young and trendy consumers overseas but also sets a new standard for health-conscious consumption trends.
On-site guests expressed their delight, exclaiming, ‘These teas serve as a window, allowing us to discover for the first time how traditional Chinese medicine can be ingeniously incorporated into our daily lives, from clothing to food, housing, and transportation. They embody a unique blend of oriental heritage and modern style.’
In recent years, Wanglaoji has intensified its endeavors to expand its brand presence internationally, actively pursuing growth in overseas markets. According to industry research and consulting firm Sullivan’s Global Beverage Market Development Report, natural plant-based beverages have emerged as a rapidly advancing segment within the global beverage market, showcasing extensive opportunities and significant potential for growth. Wanglaoji has engaged with overseas markets, establishing a presence on various platforms including Amazon, Costco, Yamibuy, Wee, and others. Its distribution network spans across more than 150 countries and regions worldwide.
‘We envision the dissemination and development of oriental health philosophy in Europe through the lens of traditional Chinese herbal tea culture. Bringing new perspectives to the exchange and mutual learning of civilizations between China and Europe, we strive for ‘Wanglaoji’ to become a vibrant ambassador of Chinese auspicious culture,’ expressed Weng Shaoquan, Chairman of Guangzhou Wanglaoji Great Health Industry Co.