Choice Hotels International concluded its 68th Annual Convention in Las Vegas, Nevada, presenting a roadmap for owners and operators to capitalize on the surge in travel demand. The three-day event showcased the company’s commitment to providing franchisees with the tools and resources they need to succeed in the competitive hospitality industry.
Choice announced the relaunch of Park Inn by Radisson, repositioning the brand into the top value space. This strategic move is designed to attract budget-conscious travelers looking for a comfortable and stylish stay. The company also reaffirmed its SOAR program, a twenty-year promise to provide hotel ownership opportunities for underrepresented entrepreneurs.
During the convention, Choice presented awards to its top-performing hotels. Kunal Dave of Laxmi Hotels Group received the Premier Developer Award, recognizing his expertise in repositioning and rebranding properties. Bob Patel of Omaha Hotels, Inc. was honored with the Premier Legacy Award for his long-standing partnership with Choice and his dedication to providing exceptional guest experiences.
Choice Hotels President and CEO Patrick Pacious expressed optimism about the company’s future. ‘This convention was about celebrating the new level of achievement that Choice and our franchisees have reached together. I’ve never been more excited about our shared future,’ he said. ‘With our brands well-positioned to capture even more of the growing demand for travel, we have a tremendous opportunity ahead of us.’
The convention also featured educational sessions, networking events, and exhibitions showcasing the latest industry trends and technologies. The attendees, representing Choice’s diverse franchise network, engaged in discussions and workshops designed to enhance their operations and drive success in the evolving hospitality landscape.
