Saudi Tourism Authority and ‘egylière’ Partner for Enhanced Tourism Promotion
The Saudi Tourism Authority and ‘egylière’ recently signed a memorandum of understanding (MoU) during the Arabian Travel Market exhibition held in Dubai. This partnership aims to explore collaborative opportunities to showcase Saudi tourism destinations and introduce ‘egylière’s’ luxury services. Under the terms of the MoU, ‘egylière’ will promote luxury destinations in Saudi Arabia on its platforms and offer its services to tourism companies and the Saudi Tourism Authority’s commercial partners.
In addition, ‘egylière’ will seek new opportunities to collaborate with the authority, including the promotion of exclusive luxury services. This agreement aligns with the Saudi Tourism Authority’s strategy to engage key organizations in empowering private sector partners within and beyond the Kingdom. The goal is to attract tourists, promote tourist destinations, and highlight the authentic Arabian hospitality, natural beauty, and cultural diversity of the region, including prominent tourist sites and archaeological treasures.
The partnership also includes the promotion of high-quality global events throughout the Kingdom throughout the year. ‘Egylière’ is a leading provider of luxury services in the Middle East and North Africa, dedicated to redefining luxury travel with personalized experiences. The company aims to create unforgettable memories and enhance travel experiences, founded on extraordinary experiences, an entrepreneurial spirit, and business excellence. With over 15 years of experience in serving discerning travelers, ‘egylière’ is committed to providing meaningful experiences and unparalleled access to luxury.
This partnership is a testament to the Saudi Tourism Authority’s commitment to collaborating with key organizations to promote Saudi Arabia as a premier global tourist destination. The authority aims to showcase the Kingdom’s rich cultural heritage, natural wonders, and modern infrastructure, attracting visitors from around the world and contributing to the growth of the tourism sector in Saudi Arabia.
