Davies Tanner, a prominent specialist in business events communications, has successfully renewed its partnership with IBTM World for another two years following a competitive review process. This renewal will enable Davies Tanner to continue enhancing IBTM World’s reputation as the premier global business events experience.
The agency’s efforts will be geared towards expanding brand recognition across new markets and demographics, as well as intensifying advocacy and industry promotion efforts. Davies Tanner will spearhead the execution and enhancement of this strategic communications plan.
Beyond its extensive client roster in the business events sector, Davies Tanner leverages a robust advocacy network through its engagement platform, The Business of Events, which will play a critical role in the 2024 campaign.
Claudia Hall, Exhibition Director of IBTM World, expressed her confidence in Davies Tanner’s capabilities: “Davies Tanner’s response to our brief demonstrated a deep understanding of our business and the industry in which we operate. I have no doubt that they are the right partner to work alongside us to support us in achieving our ambitious objectives, both in terms of growing the event and supporting a positive future for our industry.”
Robert Wright, Managing Director of Davies Tanner, emphasized the value of the partnership: “Having worked with IBTM since 2016, we are especially pleased to have retained the account for a further two-year term. The win is testament to our team’s ability and commitment to deliver intelligent cut-through campaigns that resonate with client audiences and add value to their brand. We’re excited to continue working with the amazingly talented IBTM World team and look forward to building on that successful relationship.”
Furthermore, Davies Tanner has expanded its service offerings with the introduction of The Audience, a sister agency with a focus on the travel and tourism sector. The Audience emphasizes strategic audience-centric approaches in its services, which include public relations, social media management, digital content production, media relations, brand collaborations, and influencer engagements.
