Saudia, Saudi Arabia’s national airline and official airline partner of the all-electric Formula E series, has announced a collaborative activation that integrates their strategic partnerships with Newcastle United and the Formula E series. In a dynamic example of partnership synergy, Saudia showcased the Gen3 Formula E car at Newcastle’s final home game of the season at St. James’ Park, introducing fans to both the sport and the vehicle for the first time. This initiative was paired with the debut of a pioneering short film that combines the realms of motorsport and football, creating a compelling narrative across both sports. Additionally, Saudia enriched the fan experience at the Berlin E-Prix on May 11th and 12th in Berlin, Germany, with an engaging fan zone. Here, fans accessed an E-Village where Saudia presented a special Discover-E Zone filled with interactive activities designed to both educate and entertain, including games, competitions, and giveaways featuring Saudia and Formula E branded items. Moreover, fans who couldn’t attend the Berlin E-Prix were invited to experience Saudia’s enhanced Discover-E Zone in a virtual 3D world via the revitalized Take Your Seat digital hub. This platform provided a unique interactive experience, allowing fans to engage with the same thrilling activities available on-site, directly through their mobile phones, ensuring everyone could partake in the excitement of the race weekend. On the track, drivers competed on the revamped Tempelhof Airport circuit, including Stoffel Vandoorne, Formula E champion and Saudia’s Global Ambassador. Khaled Tash, Saudia Group Chief Marketing Officer, commented: “This event provides a fantastic platform for us to engage with our guests and the global audience, whether in person or through our innovative digital portals. Integrating our partnerships with both Newcastle United and Formula E in such an engaging manner exemplifies our commitment to bringing fans closer to the sports they love. Each year, we strive to elevate the experience for racegoers and fans worldwide, as part of our commitment to creating unforgettable memories wherever our brand is present.” Stoffel Vandoorne, Saudia Global Ambassador, added: “It was an honor to continue my role as Saudia’s Global Ambassador in 2024, and I’m excited to have shared the thrill with fans in Berlin and around the world as well as the passionate football fans at Newcastle.”
Saudia’s Partnership Synergy with Newcastle United and Formula E
