TUMI Redefines Travel Retail with Expanded Presence in Asia
TUMI, the leading brand in international travel, lifestyle, and accessories, is redefining travel retail with an expanded and refreshed presence at major airports across Asia. New store openings on May 1, 2024, at South Korea’s Incheon International Airport and Thailand’s Suvarnabhumi Airport will be followed by openings at Indonesia’s Soekarno–Hatta International Airport and India’s Chhatrapati Shivaji Maharaj International Airport.
These expansions reaffirm TUMI’s commitment to creating sleek, sophisticated, and inviting spaces that deliver an exceptional customer experience.
Situated in one of the most significant and high-traffic travel retail locations in the Asia-Pacific region, the new 50 sqm store at Incheon International Airport in Seoul boldly showcases TUMI’s evolution as a global performance luxury brand. The store features a first-of-its-kind, large-scale architectural facade, nearly 19 feet tall, created by design firm CJ2 and local South Korean studio Design POOM. The facade incorporates a T-icon pattern with raised 3D aluminum panels enhanced by a logo-inspired lighting effect.
Similarly, the new TUMI store at Suvarnabhumi Airport in Bangkok, also situated in a high-traffic area, welcomes shoppers with an elegantly illuminated facade featuring a T-icon pattern. Both locations boast sleek and sophisticated interiors, bringing to life the brand’s iconic design language while providing a comfortable and easy-to-navigate environment for browsing a wide range of products curated to meet the needs of discerning travelers.
“The latest openings at Incheon International Airport and Suvarnabhumi Airport are a testament to TUMI’s ongoing commitment to creating unique and exceptional experiences for our international customers through our high-performance products and stores. With more launches coming soon at Soekarno–Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai, which are also among the busiest in the region, travel retail will continue to be a key focus through thoughtfully planned and skillfully executed designs that bring customers into our world and speak to the way they travel today,” said Aris Maroulis, Vice President for Asia-Pacific and the Middle East at TUMI.
Scheduled to open in late May, the new store at Soekarno–Hatta International Airport in Jakarta, Indonesia, will join various duty-free shops and restaurants inside the airport’s largest and newest Terminal 3. The airy, sophisticated space occupies a highly visible location, welcoming up to 25 million international travelers each year.
The new store at Chhatrapati Shivaji Maharaj International Airport in Mumbai, India, slated to open in mid-June, will feature a similarly sleek design in a high-traffic area inside the country’s second-busiest airport.
