Innomix, in collaboration with Zhangbi Fortress in Shanxi, has embarked on a groundbreaking immersive Location-Based Mixed Reality (LBMR) project, partnering with the World Castle Association as a strategic ally. This partnership aims to captivate audiences through its distinctive intellectual property theme, ‘Oriental Ancient Castle Adventure + The Twenty-Eight Lunar Mansions,’ promising a uniquely immersive experience. LBMR emerged as a transformative force in offline immersive entertainment and cultural tourism in 2023. By introducing a multi-player, fully sensory virtual reality adventure within expansive settings, LBMR pushes the boundaries of multidimensional exploration, offering visitors unparalleled and engaging experiences. One notable LBMR project centered around the Egyptian pyramids garnered widespread acclaim, attracting a substantial number of visitors while generating significant revenue and profits. LBMR’s application in cultural tourism scenarios holds immense promise, paving the way for transformative advancements in both cultural engagement and entertainment experiences. LBMR facilitates dynamic interactions among individuals, virtual characters, and their environments, seamlessly integrating elements from gaming, film & television, and exhibitions. This groundbreaking convergence forges a deeply immersive realm, enabling users to delve into diverse narratives and interactive features in novel ways, thereby revolutionizing the way culture and entertainment are experienced. The World Castle Association (WCA) is an international alliance of castle custodians dedicated to raising awareness of castle heritage and advocating for its protection and scholarly research. A member of the WCA, Zhangbi Fortress in Jiexiu City, Shanxi Province, China, boasts a rich heritage spanning over 1,600 years, blending elements of ancient architecture, folklore, Chinese astronomy, and the religious traditions of Buddhism and Taoism. This strategic alliance aims to create an international platform that harnesses the cultural tourism assets of Zhangbi Fortress with Innomix’s cutting-edge ‘Content + Technology’ solutions. This collaboration is designed to facilitate the exploration and preservation of Zhangbi Fortress’s digital essence while promoting the global appreciation of China’s rich ancient culture and heritage. The WCA seeks to broaden international conversations on cultural heritage preservation and innovation, using the enhanced LBMR ‘Multi-dimensional Narrative’ model showcased by Zhangbi Fortress as a pivotal example. Furthermore, the association is dedicated to fostering deep collaboration with global castle members to develop immersive LBMR cultural experiences that revitalize cultural heritage and present it in new and exciting ways.
Innomix Unveils Immersive LBMR Project at Zhangbi Fortress with World Castle Association
