Kunal Shah’s Insights on Leveraging Social Media for Earning Opportunities
Kunal Shah, CEO of fintech firm CRED, recently shared a pyramid chart outlining seven key strategies for leveraging social media for earning opportunities. He emphasized that while focusing on the lower levels may garner likes, it will not earn reputation.
Seven Strategies for Constructive Engagement
Shah’s pyramid chart features the following strategies for constructive engagement and critical feedback:
1.
Refuting the Central Point:
Explicitly refutes the main argument.2.
Refutation:
Identifies mistakes and explains why they are mistaken using quotes.3.
Counterargument:
Contradicts and backs it up with reasoning and/or supporting evidence.4.
Contradiction:
States the opposing case with little or no supporting evidence.5.
Responding to Tone:
Criticizes the tone of the writing without addressing the substance of the argument.6.
Ad Hominem:
Attacks the characteristics or authority of the writer without addressing the substance of the argument.7.
Name-calling:
Utilizes derogatory language without engaging with the argument’s substance.Shah’s Personal Journey
In addition to sharing his insights on social media engagement, Shah has also disclosed his decision to pursue philosophy during graduation despite the prevalence of successful IIT and IIM founders. He recounted his past experiences, including working as a delivery boy and a data entry operator during a challenging period when his family business was confronted with bankruptcy.
Salary at CRED
The fintech CEO has revealed that he draws a salary of 15,000 per month. He stated that he does not believe he should receive a high salary until the company is profitable and that he can survive as he sold his company FreeCharge in the past.
