ITB China 2024: A Thriving Event for the Travel Industry
ITB China 2024, a prominent business-to-business travel trade show dedicated to the Chinese tourism market, commenced on Monday in Shanghai. The event, scheduled from May 27 to 29, boasts a remarkable 60% growth from last year and features an impressive lineup of over 600 exhibitors representing more than 80 countries and regions. This year’s theme, “Thrive in Transformation, Reach New Heights Together,” underscores the significance of adaptability and innovation in the travel sector, recognizing the immense untapped potential of the Chinese travel market.
ITB China 2024 encompasses a diverse program of keynote speeches, panel discussions, and insightful dialogues, fostering collaborations and mutual support within the industry. According to David Axiotis, Messe Berlin GmbH’s Vice President for the China market, the Chinese travel market has exhibited a positive growth trajectory since 2023. The impact of improved visa policies and increased flight capacity has contributed to this growth, particularly evident in early 2024. Axiotis expressed optimism that the event would provide a platform for global partners to forge connections with Chinese counterparts, thereby propelling their China travel businesses to new heights in the years to come.
The vibrant city of Shanghai has welcomed a surge in inbound visitors during the first four months of 2024. Statistics indicate a remarkable 205% year-on-year increase, with nearly 1.9 million visitors gracing the city. This surge underscores the growing appeal of Shanghai as a captivating destination and bodes well for the future of the travel industry in China.
